What is my revenue potential?

Revenue potential varies based on three main factors:

• Geographic location — Where your players are. Tier-1 markets (US, UK, CA, AU, DE) earn the highest CPMs.
• Unique visitors / DAU — More traffic means more impressions and stronger demand signals.
• Ad inventory & format — Rewarded video consistently outperforms display.

AppLixir typically delivers a fill rate around 85% with an average CPM of $4+ — well above the $0.50–2 industry average for web display ads.

See your real performance in the Reports section of your dashboard.