What's the best way to place video ads in a game?

Rewarded placements yield significantly higher eCPMs than non-rewarded — users opt into watching an ad in exchange for an in-game reward, which lifts both completion rate and demand willingness to bid.

Strong placement opportunities:

• Game Over / Failure — "Watch to Continue" or "Revive"
• Level Complete — "Double Your Reward"
• Store Entry — "Free Daily Currency" in exchange for a view
• Idle Pauses — Optional bonus content when the player isn't actively playing

When designing the placement, ask:

• What's in it for the player?
• How does this impact player flow?
• Is the incentive scaleable across the player's lifetime?
• Does this protect the game economy?

See the Best Practices doc for the full guide.