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Revenue & ReportingUpdated May 20

Do you serve CPA, CPI, or CPV ads?

Yes, AppLixir serves all three pricing models:

  • CPV (Cost-Per-View) — Pays per video view. The majority of our inventory.
  • CPA (Cost-Per-Action) — Pays when a user takes a specific action (install, signup).
  • CPI (Cost-Per-Install) — Pays when a user installs the advertised app.

In practice, most of what runs through your rewarded inventory is brand CPV — which gives you stable revenue without forcing your players into install funnels. See What types of video ads do you serve? for the mix.