Reports

The Reports section of your AppLixir dashboard shows how each of your sites is performing — ad requests, impressions, revenue, and effective CPM.

Metrics

Metric	Description
Ad Requests	Total number of ads requested by your site over the selected range
Impressions	Ads that were successfully fetched and played to the user
Fill Rate	Impressions ÷ Ad Requests, as a percentage
Revenue	Total earnings (USD) generated by ad plays in the selected range
eCPM	Effective revenue per 1,000 impressions
Completions	Ads watched to the end (the canonical "ad-watched" event for rewarded video)

Filters

• Date range — pick a start and end date. The dashboard defaults to the current month; you can switch to specific days, weeks, months, or a custom range.
• Site — view a single site or All Sites to see your portfolio total.
• Country (where available) — break out revenue and impressions by viewer country.

Reading the dashboard

• The headline metrics at the top of the page summarize the selected range.
• The trend chart shows daily revenue / eCPM across the range.
• The breakdown table lists per-site or per-day performance.

Common questions

Why don't I see today's revenue yet? Reporting backfills with a small delay — usually within 24 hours. Same-day numbers tighten up overnight.

Why is my eCPM different from another network's? eCPM depends on geo mix, viewability, and demand. AppLixir is rewarded-video specific, which typically delivers higher eCPM than display.

Where can I export the data? CSV export is available from the report's overflow menu. For programmatic access, use the Reporting API — pull impressions, revenue, eCPM, and country breakdowns straight into your own tools with a client API key.