Reporting & Analytics FAQ
Does AppLixir provide real-time reporting?
Yes. The Reports page in your dashboard shows impressions, completions, and revenue with a short settling window. Headline metrics appear within minutes; final verified revenue can adjust slightly over the following 2–4 hours as invalid traffic is filtered out.
What are the key metrics I should monitor?
To track monetization health, focus on these:
- eCPM (Effective Cost Per Mille) — Revenue per 1,000 impressions. The headline performance number.
- Fill Rate — Impressions ÷ Ad Requests. Tells you how often a request results in a served ad.
- Completion Rate — Crucial for rewarded video. Indicates whether users watch through to claim the reward.
- ARPDAU (Average Revenue Per Daily Active User) — How much each player is worth per day across your portfolio.
Why is there a discrepancy between my "Ad Requests" and "Impressions"?
This is normal and usually one of two things:
- Latency — The user closed the app/page before the ad could load and render.
- Fill — No bidder returned an ad for that specific user's geo or device at that moment.
You can break this down by country to see whether the gap is geo-specific.
How often is the "Revenue" figure updated?
Estimated Revenue updates throughout the day. Finalized Revenue is calculated at the end of the month. AppLixir operates on a Net-30 payment schedule — see the Payment FAQ.
Can I see reports broken down by Country or Platform?
Yes. The dashboard provides filters for Geography and Site. If you run AppLixir across multiple sites (e.g., a WebGL build and a separate HTML5 build), you can compare per-site performance directly.
Where can I export the data?
CSV export is available from the report's overflow menu. For programmatic access to your reporting (e.g., into your own BI tools), email support@applixir.com — we can discuss API options for high-volume publishers.
Why are completion rates important?
Rewarded video advertisers pay for engagement, and a high completion rate (typically 80–90%+) is the strongest signal you're showing ads at the right moments. If completion rates drop:
- The reward may not be valuable enough.
- The ad placement may be interrupting flow rather than rewarding it.
- Frequency capping may need tightening.
See Best Practices & Ad Serving for placement guidance.