Website Approval and Status
What's the process from submission to ads going live?
The approval flow has four stages:
1. Site Added → 2. Complete Application → 3. Under Review → 4. Approved
- Site Added — You've registered the site in your dashboard. You can immediately test the SDK with the issued API key.
- Complete Application — You've clicked "Complete Application" on your site row and filled out the short onboarding form (about 1 minute).
- Under Review — Our team reviews traffic, content, and policy fit.
- Approved — You'll receive an email confirmation. Production ad serving starts automatically (no SDK redeploy needed).
Most sites complete this process within 1–2 business days, depending on traffic verification and integration readiness.
See Onboarding & Approval for the full flow.
How do I get my website approved for ads?
To get approved, make sure your site meets the basic requirements:
- It's live and accessible to the public.
- It receives at least 5,000 daily ad impressions or active users (our DAU threshold).
- Your content is original and policy-compliant (no adult, misleading, or crypto-related content).
Once you've registered your site and submitted the Complete Application form, our team reviews it within 1–2 business days.
Why is my website still pending approval?
Most delays happen when:
- The site has low or unverifiable traffic.
- The content isn't accessible (site under maintenance, blocked by region, or password-protected).
- Traffic sources or content raise policy flags that require additional review.
If your site is pending for more than 5 business days, double-check your submission or contact us at support@applixir.com.
Is there something missing to get ads live?
Yes — after approval, you still need to complete integration and update your ads.txt file with AppLixir's entry. Make sure you've:
- Integrated the SDK on your site/game.
- Verified ad serving with our test mode.
- Added the required AppLixir entries to your ads.txt.
Once these steps are done, ads should begin serving automatically within a few hours.
How long does site approval take?
Typically 1–2 business days. Sites with clear traffic data and complete information are approved faster. Incomplete submissions or sites that require manual verification may take a bit longer.
Why was my website not approved?
Common reasons sites don't pass initial review:
- The site has low or unverifiable traffic (below 5,000 daily impressions or no analytics data available).
- The domain is under construction, redirects to another site, or contains scraped/non-original content.
- Contact details or ownership information are missing or inaccurate.
- The content doesn't align with AppLixir's ad policy (e.g., misleading, adult, or crypto-related topics).
If your site was not approved, you can resubmit after making the necessary updates. Include a short note describing what you've changed to help our review team process it faster.
What does my website status mean in the dashboard?
| Status | Meaning |
|---|---|
| Complete Application | The onboarding form hasn't been submitted yet. Click to open it. |
| Under Review | Submitted and being reviewed by our team. Test traffic still works. |
| Approved | Eligible to serve production ads — revenue starts accruing. |
| Action Required | A setup step (SDK integration or ads.txt entry) is missing. |
| Rejected | The site didn't meet one or more requirements — check your email for details. |