Reward Video Ads work because the experience of watching a video Ad is seamlessly integrated with the game experience. It is certainly a delicate balance too. Too much of anything does destroy the very value and balance you want to bring to your game. So, when you try to integrate AppLixir Rewarded Video Ad, we recommend you closely look to the following:
- Frequency – you must maintain a good gap between reward video Ads. Ideally you want to wait 5 minutes between two reward video ad requests. Not only is a good thing for the game experience but also increases Ad CPM and Fill-rate.
- Value – Video watching experience should be rewarded with something of good value in the game. If the reward for spending 30 seconds watching is “one coin”, it is just not worth it for the game player. Similarly, giving too much also leads to “Reward Abuse” … so as a game developer, you have to find the sweet spot where Ad watching is Rewarding enough.
- Design Monetization from the get-go - For many gave developers, monetization is an ‘after thought’ … it is something game developer’s think after designing the whole game experience. So, Monetization esp. Rewarded Video Ad, becomes an after thought drop-in. This type of approach won’t seamlessly blend as it should. Monetization should be part of the design process.