AppLixir offers video ads that can be shown as either rewarded or non-rewarded placements. Rewarded ad placements typically yield higher eCPMs (effective Cost Per 1000 Impressions), since they offer more engagement from users by allowing them to opt-in before watching an ad in exchange for some in-game reward. Making the most of video ads in your game is a design process like any other player facing feature. As a game developer, you should consider: — What’s in it for the player? — How does this impact the player-flow? — Is the incentive scaleable? — How do we make sure this doesn’t break the game?