This section is used to generate reports corresponding to the games. The reports show the following parameters:
|
Fields |
Description |
|
Total Ad Requests |
Total number of ads requested for the games over the selected period of time. |
|
Total Impressions |
Total number of ads fetched and played |
|
Total Fill Rate |
Percentage of the ad impressions against the requested ads. |
|
Total Revenue |
Total revenue generated by the games by playing the ads. |
|
Total eCPM |
Effective cost per mille or the Ad revenue generated per 1000 ad impressions |
Report filters: For each report, the following two filters can be applied to select the data for the reports.
Date Filters: You can apply the date filters to generate reports for a specific day or for a period of time. Click the date field, select the start and end date and click Apply.
Game Filter: You can select a particular game for the report or select All to generate an overall report with data for all the games.