Yes we can pay you. However we handle private persons a bit differently:
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When asked to enter a company name, simply enter your own name instead.
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As for VAT, EU members are only required to enter a VAT number if they currently have one. If you are a EU member, you don't need to apply for a VAT number to use Unity Ads. If you do not have a VAT number, simply enter "none" in the field when prompted.