AppLixir offers video ads that can be shown as either rewarded or non-rewarded placements. Rewarded ad placements typically yield higher eCPMs (effective Cost Per 1000 Impressions), since they offer more engagement from users by allowing them to opt-in before watching an ad in exchange for some in-game reward.
Making the most of video ads in your game is a design process like any other player facing feature. As a game developer, you should consider:
- What’s in it for the Player?
- How Does This Impact The Player-Flow?
- Is The Incentive Scaleable?
- How Do We Make Sure This Doesn’t Break The Game?
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